"Authenticity is equal to your unique voice, multiplied by truthfulness, plus your capacity for change, multiplied by range of emotional impact, raised to the power of imagination."
"As a brand, caring about emotional impact is your duty. This isn't always easy, but it's something you must contemplate. What are you making people feel?"
"Building a brand is like creating a religion. You need to be willing to fight for it, defend it, die for it. It involves being something of a zealot."
"I did what a lot of creative types do when they don't understand the business: I hid behind the art."
"No one has made Star Wars cooler than Eckō. Marc's unique vision became a global force. This is the text book I wish I could have bought in college."