Unlabel by Marc Ecko

THE BOOK

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THE STOCKIST

STOCKIST

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"Authenticity is equal to your unique voice, multiplied by truthfulness, plus your capacity for change, multiplied by range of emotional impact, raised to the power of imagination."

Marc Eckō

"As a brand, caring about emotional impact is your duty. This isn't always easy, but it's something you must contemplate. What are you making people feel?"

Marc Eckō

"Building a brand is like creating a religion. You need to be willing to fight for it, defend it, die for it. It involves being something of a zealot."

Marc Eckō

"I did what a lot of creative types do when they don't understand the business: I hid behind the art."

Marc Eckō

"No one has made Star Wars cooler than Eckō. Marc's unique vision became a global force. This is the text book I wish I could have bought in college."

George Lucas

THE AUTHOR

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